Brain Food
Brain food, not brain rot.
Brain Food builds your child a learning plan made of the best videos on YouTube, about whatever they're obsessed with right now. You spend ten minutes writing the rules. After that it runs itself, and nothing that breaks your rules gets through.
by you
$19/month per child. Cancel anytime.
Keep the brainrot away from your kid. Then turn YouTube into the world's best educational resource, made just for them.
This isn't your fault.
Your kid didn't go looking for the weird stuff. It was recommended. That's the part parents figure out too late: you can block a hundred channels and another hundred just like them slide into the feed, because the thing choosing what plays next is paid to keep your child watching, and it is very good at its job.
of the videos people wished they'd never seen came from the recommendations, not a search. Kids don't go find the bad stuff. It arrives.
of what toddlers really watch on YouTube is made for their age. The loud, fast ones get about 9 times as many views, so those are the ones that get pushed.
of a fast, loud cartoon was enough. In a randomized study, four-year-olds who watched nine minutes of one did worse on tests of focus and self-control right after.
kids can't stop watching by age 11. The study found it's the can't-stop habit, not the number of minutes, that does the damage.
And YouTube isn't going to fix this for you. Its owner paid a record $170 million fine to the FTC for collecting kids' data to sell ads.
Sources: Mozilla Foundation, 2021 · Frontiers in Developmental Psychology, 2024 · Pediatrics, 2011 · JAMA, 2025 · FTC, 2019
Same YouTube.
Pointed the other way.
Somewhere on YouTube there is a wonderful video about volcanoes made for seven-year-olds. Your kid will probably never see it, because a screaming reaction video keeps them watching longer. Going and getting that volcano video is our whole job.
It finds the good stuff
We go looking through all of YouTube for the best videos about the things your child already loves. Steve Mould, Numberblocks, SciShow Kids, the person who explains how a Rubik's cube works. Picked for how good they are, not for how long they keep a kid staring.
It keeps up with them
The plan starts with the interests you pick and changes as your child watches. When the dinosaur kid becomes the space kid next month, the plan is already there. When they get stuck on vacuum cleaners for six weeks, that's fine too.
It builds on itself
Week by week the plan leans toward videos that teach something real, with plenty of silly mixed in, because a kid who won't open the app doesn't learn anything. Good shows do add up. Kids who grew up with Sesame Street were still ahead in school years later.
Ten minutes. Then you're done.
No blocklists. No approving channels one at a time, forever. You say what you want once, the way you'd tell a sitter, and then you go back to your life.
Write your rules in your own words
Whatever matters in your house. Strict or relaxed, it's your call, and you can change it whenever you like.
"No clickbait, nothing scary. Science and nature are great. Minecraft is fine, screaming gamers are not."
Tell us what they love
Tap a few things your kid is into. That's what their plan is built from on day one, and it starts adjusting from their first session.
Hand it over and walk away
That's the last job. You don't maintain a list, approve channels, or check in every week. Look at their history when you feel like it, change the rules if something bugs you, and otherwise leave it alone.
Don't take our word for it.
Set it up right now.
This is the real setup from the app, running in your browser. It takes two minutes, there's no account, and nothing you type is saved.
Made for the most skeptical
person in the room. You.
Most kids' apps ask you to trust them. We'd rather show you how this one is built.
We check the video, not the channel
Approving a channel means every future upload gets in forever, which is why a banned show with twenty copycat channels still turns up. We judge each video on its own, every time, against the words you wrote.
You stop being the bad guy
You're not the one saying no anymore. The app already did it, quietly, before your kid ever saw the thing. Nothing to take away, nothing to argue about, because it was never on the screen.
You see everything
Every video your child watched is in your parent dashboard. Look it over, change the rules, or unpair their device in a couple of taps. Good for asking about the octopus video at dinner.
We don't sell their data
We never ask your child for their name, email, photos, or location. We never sell your family's data or use it for ads. It's in the privacy policy, in plain words.
What we do with your child's activity
This is the same disclosure you'll see in the app. Same words, no surprises later.
Full versions: Privacy Policy and Terms of Service.
- ✓ What your child searches for, and the titles of the results, go to our AI filter so it can check them against your rules.
- ✓ What your child watches is saved, so the plan gets better and so you can see it.
- ✓ Videos play from YouTube inside the app, so YouTube knows a video was played, the same as on its own site.
- ✓ You can look at everything, change the rules, or delete your child's profile whenever you want.
One price. Everything included.
About what one online class costs, or half an hour with a tutor. Except this one turns up every single day, and you don't have to drive anywhere.
per child
- ✓ A plan that keeps up with your kid
- ✓ Every video checked against your rules
- ✓ No upkeep after setup
- ✓ Full watch history and parent controls
- ✓ Billed through Apple. We never see your card.
Cancel anytime in your Apple subscription settings. You keep access until the end of the month you paid for.
Things parents ask us
How is this different from YouTube Kids?+
YouTube Kids works at the channel level. You approve a channel and everything it ever posts is in, which is why parents who ban a show still find twenty near-identical copycat channels playing. And its recommendations keep running, so the drift never stops.
We work at the video level. Every single video gets looked at against your rules before it can appear. And instead of an algorithm picking what's next, your child has a plan built around what they actually love.
Do I have to keep managing it?+
No, and this is the part we care most about. After setup there's no list to maintain, no channels to approve one by one, no weekly review. The plan updates itself as your kid watches.
Check the history when you want to. Change your rules if something bugs you. Otherwise it's just running.
Is it actually YouTube?+
Yes. Real YouTube videos in YouTube's own player. We don't copy or change anything. What we control is what your child can find and what gets recommended. Nothing shows up unless it passed your rules.
Will my kid think it's boring?+
That's the failure mode we worry about, because an app your kid won't open is worthless no matter how safe it is. So the bar isn't "educational," it's "not brainrot." Silly, fun, and wholesome all count.
It's also the whole of YouTube, not a walled garden with twelve approved channels in it. If your kid loves something specific and it isn't awful, they'll find it.
Will my kid see ads?+
Videos play in YouTube's player, so YouTube may show its usual ads. We can't remove them. That's against YouTube's rules.
We never show ads of our own, and we never use your family's data to target anything.
What does the filter catch?+
Whatever your rules say. The obvious things, like scary or violent videos, and the sneaky things: clickbait thumbnails, screaming gamers, toy unboxing marathons, "challenge" videos.
It reads the title, the channel, and what the video actually is, then compares that to what you wrote. Not a keyword list. A keyword list blocks a video about how a nail gun works and waves through twenty minutes of a screaming man because the title sounded cheerful.
Isn't screen time itself the problem?+
Not by itself. A 2025 study in JAMA followed 4,285 kids for four years and found the harm came from the can't-stop habit, not the number of minutes. That habit comes from videos built to be impossible to put down and a feed that always has the next one ready.
That feed is what we replace. You still decide how long. We make sure the time is worth something.
Will it stop the turn-off meltdowns?+
We can't promise that, and nobody honest can. But the worst behavior tends to follow the fast, loud, overstimulating stuff, and that's exactly what your rules can keep out. There's also no algorithm dangling the next video when you say "last one."
What do you collect about my child?+
As little as possible. No name, no email, no photos, no location. Their device only holds an anonymous code that you control. We keep their searches and watch history, because that's what the filter and the plan run on. Full details in the Privacy Policy.
What ages is it for?+
Kids under 13, with you in charge. Since the rules are yours, it works for a four-year-old watching animal videos and a twelve-year-old who's into engineering. You just write different rules.
When can I download it?+
Soon. We're finishing up for the App Store, and the button on this page goes live the day Apple approves it. Email support@joinbrainfood.com and we'll tell you the moment it's out.
Their brain becomes
what it eats.
Feed it well. Ten minutes to set up, then hand over the tablet without that knot in your stomach.
Coming soon to the App Store$19/month per child. Cancel anytime.